I build the design function organizations actually need.
20 years leading enterprise UX at IBM, Deloitte Digital, and Backbase — teams, systems, and strategy at scale.
Selected work
Enterprise UX at scale — 2015–2024
Customer Connect Design System
AT&T's Salesforce ecosystem had fragmented experiences across Service Cloud, Sales Cloud, and Marketing Cloud. Three companies working in separate Figma spaces — no unified design standards, slow approvals, no governance.
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Customer Connect Design System
AT&T's Salesforce ecosystem had fragmented experiences across Service Cloud, Sales Cloud, and Marketing Cloud. Three companies working in separate Figma spaces — no unified design standards, slow approvals, no governance.
View case study →
Digital Banking UX
Two large Latin American banks were losing customers to friction in their key digital journeys. Retail customers struggled with complex onboarding flows; corporate clients faced cumbersome payroll processes.
View case study →
Digital Banking UX
Two large Latin American banks were losing customers to friction in their key digital journeys. Retail customers struggled with complex onboarding flows; corporate clients faced cumbersome payroll processes.
View case study →
Oracle CPQ Redesign
Motorola Solutions needed to modernize their Oracle CPQ platform — used daily by sales teams across North America and Europe. The existing interface was complex and inconsistent, slowing quoting and increasing training overhead.
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Oracle CPQ Redesign
Motorola Solutions needed to modernize their Oracle CPQ platform — used daily by sales teams across North America and Europe. The existing interface was complex and inconsistent, slowing quoting and increasing training overhead.
View case study →
Mobile Banking App
Banorte needed to redesign its mobile banking app and public web portal from the ground up — no existing UX team, waterfall methodology, stakeholders in two cities, banking regulations at every turn.
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Mobile Banking App
Banorte needed to redesign its mobile banking app and public web portal from the ground up — no existing UX team, waterfall methodology, stakeholders in two cities, banking regulations at every turn.
View case study →EricGalván Ríos
UX Manager & Design Leader
Querétaro, Mexico · Open to remote & relocation
Certifications
Enterprise Design Thinking Coach
Professional Scrum Master
Professional Product Owner
IBM Agile Champion
Claude 101 & Claude Code 101
I help organizations build the design function they actually need.
Over 20 years I've led UX at scale for IBM, Deloitte Digital, and Backbase — delivering enterprise products for US global companies including AT&T, Motorola Solutions, and Lithia Motors, and major banks across Mexico and LATAM.
I've built design teams from the ground up, created design systems adopted across entire organizations, and brought structure to environments where fragmentation was slowing everything down.
My work sits at the intersection of design leadership, operations, and strategy. I don't just manage designers — I build the conditions for design to have a real impact on business outcomes.
Core expertise
Contact
Let's build something that matters.
Open to UX Manager, Head of UX, and senior IC roles. Also available for consulting and Design Thinking facilitation.