Customer Connect Design System
The project started with just two designers. Within six months we had more than 16 working across 5,000+ user stories. Without a clear structure, that growth would have made the fragmentation even worse.
Team structure & scaling
Scaled the UX team from 2 to 16+ designers in six months, defining structure aligned to Salesforce clouds. Aligned designers from AT&T, Salesforce, and Deloitte around a shared strategy and roadmap.
Design system — Customer Connect
Built AT&T's Customer Connect design system from scratch in Figma: component libraries, design tokens, page templates, and documentation guidelines. Served as Figma org admin for 16+ designers.
Governance & adoption
Established governance for contributions, versioning, and adoption across all three companies. Standardized design-to-dev handoff using Figma and Jira.
Stakeholder alignment
Redesigned approval flows across Service, Sales, and Marketing. Maintained close alignment with AT&T leadership, product managers, and development teams.
Bringing three companies, two cultures, and 16 designers into a single coherent practice — without losing speed or quality — is what I'm most proud of from this engagement.